Website Updating and Maintenance
At Web Brilliant, we see it time and time again. You’ve gotten your website to function perfectly, at the expense of god knows how much blood, toil, tears, and sweat — not to mention $$$. Then out of the blue, Microsoft, Apple or whoever changes the specifications of their browser, or the app that someone uses to view websites on their smartphone is “updated” (made worse), or any one of a host of changes. Suddenly, instead of seeing your landing page, users get an image of a two-headed dancing bear who cartwheels across the screen and then explodes—after which everything goes blank. Well, maybe not. But users, who are your current or potential customers, don’t see what they’re supposed to—and you lose business, both present and future.
As a business owner, you simply don’t have time to deal with this. Many poor souls who have their websites malfunction feel that they have no choice but to lock themselves in the office until they figure out—whatever it takes—what the heck is wrong. Often, the only difference between a business owner who does that and another who doesn’t is that the former spends several days and rips out half his hair before giving up; the latter knows when to seek out professional assistance.
That’s the key to what we do. We know how to handle it when the dancing two-headed bear shows up. We’ve been there, done that. We also are familiar with the recurring problems that plague websites. It will take a lot less time and far less aggravation to have us do your routine website maintenance and update your webpages as needed. You simply don’t have the time to drop everything and update your site every time something out there in the Internet universe changes.
Furthermore, successful businesses outsource. You don’t clean your office — a service does that. If the plumbing breaks, you don’t hang a “CLOSED” sign on the door and try to fix it yourself—you call the plumber. If you need to do your taxes at the end of the year, you don’t try to do them yourself, you hire an accountant. Business owners know intuitively that they should concentrate their limited time and resources on the thing they’re good at—running their business. Yet, many business owners try to do their own website maintenance and updates. This usually doesn’t end well.
Web Brilliant was created with the goal of using our special skills—website design, creation, troubleshooting, and maintenance—to help you concentrate on yours. If you were a lawyer and we needed your services, we would seek you out; we wouldn’t go to court armed with a briefcase and a nervous smile. If you owned a café and we were hungry, we’d walk down the street and order a burger from you; we wouldn’t try to cook lunch on the tops of our desks.
So why would you try to do your website updates and maintenance yourself? Let us handle that so you can get back to what you do best. We’ll both be happy. Also, don’t forget: we cover not just maintenance and updates but also, every single step of the website creation process. We call that our WB Advantage (our Full Suite Service)—ask us what we can do for you!
Some of Our Specialties
We do Website Development for just about anybody, but we’d like to tell you about some types of clients whose needs we’re particularly good/familiar at meeting. Every type of business has its own unique characteristics and therefore, website creation and development strategies, of course, but here are some of our specialties:
If this is your specialty, you know it’s all about self-promotion. Maybe down the road you can depend on word-of-mouth, but usually, you need to present yourself to the world in some way to get gigs. One great way to do that is with a robust, well-designed website that generates traffic and interest in you and what you do. In this regard, SEO (Search Engine Optimization) is critical. You live and work in Kansas City and someone’s throwing a big birthday bash. They want a DJ and they do an internet search for “DJ in Kansas City.” You want the result of that search to be YOU! We know how to make that happen.
Real Estate Brokerage and Appraisal.
Here’s one field where website design and development are absolutely critical. Unless there’s an existing relationship, most people don’t really distinguish between one realtor or appraiser and another. They perceive the need, then they select a broker and appraiser in some random fashion. You want to put yourself out there and tell people why they should select you as opposed to some person they looked up in the phone book. Does your website tell people why they should hire you to sell or appraise their property? Does your landing page tell people why you’re much more awesome than that other guy? If not, Web Brilliant will make sure it does.
Hear ye, hear ye! The town crier is letting everybody know about your upcoming wedding—or that of your daughter, niece, friend, mailman, etc. Does everyone hear the town crier, though? We can help you let everyone who is anyone (at least, as far as you’re concerned) know about the big event. We can help you with email blast campaigns and putting your announcement on social media. Maybe you can get out of sending paper wedding invitations altogether, and just do a Facebook/Twitter invite! We know how to set all that up and make it really rock.
E-commerce and Shopping Carts.
Once customers have found their way to your webpage and are actually shopping around, you need a mechanism for them to record and pay for their purchases. Every website has a shopping cart application, but some—as you’re no doubt aware—work much better than others. At Web Brilliant, we understand the differences between the various shopping cart apps you may wish to install on your site. We have an extensive knowledge of e-commerce and what you need to make it work best for your business. If you do “live” sales, we can also help you develop retail POS (Point-Of-Sale) applications via platforms such as Shopify. We’ll also help you develop inventory tracking systems.
These are illustrations of what we can do for you. Don’t forget, Web Brilliant is a complete provider of integrated website development solutions, and the synergies offered by our WB Advantage (full suite of services) will provide you with the best value and the best results.
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Let’s keep it a secret…
Before sharing your business information, website, and/or advertising strategy with us, we will send you our Non-Disclosure Agreement, which guarantees that your work materials, and even your identity as a client, will never be shared with a third party.