WordPress vs Webflow: The Ultimate Comparison In 2022-23

Before we jump to the best comparison of the year 2022-23 I would like to ask you some basic questions which help you to set expectations from this article. Or you can jump to the comparison, click here {Link to Let’s Compare Section}

Does your business require a website?

Every business needs a website. Every businessman (or businesswoman) wants to have a website for their business to be loved by their customers, and generate revenue for them. According to a survey “81%” of customers visit the website of a business before they buy any product or service. This fact makes one thing very clear which is that you cannot take your website lightly. Your website reflects your brand and thus it should be built on the right platform.

A website is a website, but how is the platform important?

Small Businesses and large corporations also need a Content Management System (CMS) which provide key features, functionality and characteristics of the product or service they deal with. Though the information is static, many need to make changes frequently. Like offers, prices, upcoming launches, testimonials, contact details, and experience of the product or service on the website visually. So, the website should be easy to build and much easier to customize and change when required. If it requires large coding and technical know-how the cost associated with it is large. So, selecting the right platform is very crucial for the business owner.

Which (WordPress or Webflow) is a good website builder for website design?

In this blog, we will be only talking about the two best (and most famous) website builders, WordPress and Webflow. Website builder is a software or platform which allows you to create a website by dragging and dropping. You can select a theme based on your purpose. Be it e-Commerce, CMS, portfolio or any other in similar nature. All these builders allow you to do customization by using HTML and CSS as per your business needs. A few of these options are:

  • WordPress
  • Webflow
  • Zyro
  • Wix
  • Joomla
  • Squarespace
  • Weebly
  • Shopify
  • Drupal
  • Blogger
  • BigCommerce
  • Jimdo
  • Ghost
  • PrestaShop
  • OpenCart
  • Jekyll
  • Magento

To read more about how to choose the right web builder read our blog on it by clicking here. {Future Blog Topic Link}

Let’s Compare WordPress and Webflow

We are going to compare the following things for both website builders:

  • Market Statistics of WordPress vs Webflow
  • Key Features of WordPress vs Webflow
  • Pros of WordPress vs Webflow
  • Cons of WordPress vs Webflow

Market Statistics of Platforms

  • WordPress
  • Webflow
  • WordPress is used by 43.2% of all websites on the internet. (W3Techs, 2022)


Founded in 2003

Webflow is used by 0.9% of all the websites whose content management system we know. This is 0.6% of all websites.


Founded in 2013

Key Features of WordPress:

• Excellent user interference.
• Super easy for beginners
• Flexible and adaptative
• Variety of Free and Paid Themes and Plugin
• Sites built with WordPress rank highly
• Universal Responsive Development
• Inbuilt blog functionality
• Customizable User Interface (UI)
• SEO-friendly (search engines)
• High Performance
• Mobile apps for managing your site on the go
• High-Security Website
• Powerful media management
• Easy and accessible
• Huge community

Key Features of Webflow:

• Design visual layouts with CSS grids.
• Each component generates clean code in webflow
• The editor allows to make edits directly on your website and update with one click.
• SEO is essential, so Webflow takes care of it.
• Hosting is integrated from AWS
• SaaS application so always updated
• Responsive page designs and website design features
• Work with reusable CSS classes
• Work with Flexbox
• SSL is integrated

The upside of WordPress

WordPress is completely free to use. Also, affordable if you choose paid themes.
You have full control over customization and are thus able to give desired outputs
Thousands of plugins and third-party tools make WordPress easy to create stunning websites
Easy to start. A beginner can make a basic website in hours with help of ready-made themes
Since WordPress is the market leader you will get almost each third-party plugin
Extremely user-friendly interface

The upside of Webflow:

• Freedom to create completely customized websites without the need for any coding
• Creating animations and interactions become so easy without any coding
• Integrated SEO tool so no need for an extra plugin
• Integrated yet powerful hosting from AWS.
• SSL certificate is included
• Check responsiveness on go for desktops, tablets and mobiles
• All updates and maintenance included with plans

The downside of WordPress:

• Requires regular updates and maintenance
• Chances of hacking are high due to open-source resources
• Themes can be heavy to load sometime

The downside of Webflow:

• User Interface is too complicated for beginner web designers
• High on price compared to another web builder
• Not so good customer support due to new and small community.

Ultimate Comparison of WordPress and Webflow – Key Difference Summary:

• Attribute of Comparison
• WordPress
• Webflow
• Easy of Development
• Very Easy for Beginner
• Not so easy for beginner
• Cost
• Completely free
• Start with $12 per month
• Hosting
• Can choose any Hosting based on budget and requirement
• Have to go with integrated hosting which is AWS
• Loading Speed
• Good but some theme takes more time. Also depend on Hosting
• High as high quality AWS hosting
• SEO Optimised
• Full control on SEO with help of third party plugin
• Inbuilt SEO tool
• Time to Build Website
• Within Hours you can live website with ready-made themes
• Takes more time compare to WordPress
• Maintenance
• Regular update and maintenance require as open source
• Due to SaaS no need to worry. System itself make it.

Our Statement for WordPress vs Webflow:

Choice of the Web builder is very important for business. Based on their requirement and expectation from the website they can choose the right web builder. {Link to future blog}

If you are starting your new website and you just want your website to be visited by a small amount of traffic and you need full control, then we strongly suggest WordPress.

In case you have a big vision and spending high on SEO and other digital marketing services, where you expect huge traffic on your website, you should choose Webflow. However, make sure you have good coding knowledge.

Important alert for business owners:

If you are a business and you don’t know about technology and want your website to perform and generate leads for your business then you don’t need to choose the right web builder. You need to choose the right digital marketing agency for your requirement. And you are in the right place. We at Web Brilliant, LLC will suggest to you the best option for your website requirement. Have a look at how our process works by visiting our website development page.

Trust us and grow your business!

5 Key Elements of an SEO-Focused Website Redesign

5 Key Elements of an SEO-Focused Website Redesign

What does a website redesign mean to you?

For the average small business owner, commissioning a complete overhaul of a company website usually happens for one of the following reasons:

–      Boredom: The website is looking tired and needs “freshening up”.

–      Envy: A competitor has launched a slick new website of their own.

–      Age: The site lacks key features and still isn’t mobile responsive.

If you’re reading this post, we’re willing to bet that you’re more savvy than the average website owner, and whilst you may have a wish list that includes a sharp new design with a fast, mobile-first framework, you’re also concerned with more important factors:

–      Getting more traffic to your site.

–      Converting more visitors into solid leads.

–      Turning those leads into sales.

Whilst those are all intelligent metrics to focus upon, in this guide we’re going to talk about the less glamorous, but vitally important foundations that need to be built in order to ensure that your website is SEO optimized from the ground up, giving you the best chance of pulling in as much organic search engine traffic as possible.

Let’s dive right in and take a look at five key elements of an SEO focused website redesign:

1. Make a Thorough SEO Audit

Redesigning a website should never involve guesswork, and it should never be thought of as a single action process. Your site will need to be tweaked and changed over time in order to achieve the best possible conversion rates and ROI, and you can’t do that unless you have access to data:

Google Analytics

Google Analytics is installed on hundreds of thousands of websites, but many owners are either tracking the wrong metrics or not acting on the data they have collected.

Tracking page views and unique visitors can be helpful for analyzing content marketing campaigns and external SEO tweaks, but finding out what your website visitors actually do when they visit your site is far more important.

Which one of these two websites would you rather own?

–      Site A: 100,000 visitors and a 1% conversion rate = 1,000 sales.

–      Site B: 50,0000 visitors and a 4% conversion rate = 2,000 sales.

Sure, it’s a crude example, but it goes to show that raw traffic volume is far less important than an intelligently optimized site that visitors love to use.

So how do we use Google Analytics to gather on-site data?

Simple: We use “Goals” In Google Analytics, a tool that can be used to track four different traffic metrics:

–      URLs.

–      Time.

–      Pages per visit.

–      Events.

By keeping a close eye on specific goals, you’ll be able to track how many visitors you’ve had to your lead-magnets and landing pages, versus how many of them have actually downloaded your offer, as well as hundreds of other useful metrics, such as new leads, account creations, newsletter signups and views of individual product pages.

So as you can see, it’s vitally important to have Google Analytics already working in the background, well before you judge whether an element of your website redesign was successful.

Google Search Console

Google Search Console is the main channel of communication between your company and the search engine giant itself. By having a registered site, you’ll gain information about website issues, errors and even penalties in Google’s search results. The console also provides (limited) tools that allow you to contact them about site issues and requests.

There’s a lot to get to grips with in the Search Console, but the main features that are of interest to those redesigning a website are the ability to set specific “Geo-Targeting” (if you serve only a specific country for example), and the option to have Google re-index a site once a redesign has taken place.

The search console can also help with teething problems once your new site is live, such as the indexing of duplicate links and other associated errors.

Page Speed Insights

Many website owners ignore the loading speed of their sites. That’s a huge (and costly) mistake to make in an era where users have very low attention spans and little tolerance for slow loading pages.

Put simply: If your pages take multiple seconds to display correctly, your visitors will abandon the site in a flash.

Pay extremely careful attention to the load speed of your newly redesigned website: It might have a fancy new WordPress theme and a whole host of valuable content, but if the new site is full of bloated code and resource-sapping plugins, your efforts will largely be in vain.

Here are a couple of places where you can test your new site to check how it performs against the old version:

–      Page Speed Insights

–      Pingdom Website Speed Test

–      Webpagetest

2. Pay Close Attention to Site Structure

A website overhaul presents a great opportunity to optimize the layout and flow of your internal pages and the structure of all of your URLs, as well as cleaning up the formatting of the individual pages themselves:


Google uses headers to understand the structure of a web page and to get a handle on the content for indexing and ranking purposes. Besides that, headers are also important for your users: Having clear, well laid-out and methodical pages helps to break up information into easily absorbable chunks, and helps to train a user’s eye to important sections of the page.

Understanding Headers

Header tags are a type of HTML code, just like paragraphs and links. They look like this:

<h1>This is the Main Title</h1>

<p>This is a paragraph</p>

<h2>This is a Secondary Title</h2>

<p>This is a paragraph</p>

<h3>This is a Supplementary Title</h3>

<p>This is a paragraph</p>

Header tags are hierarchical, and thus should be used in the proper order.

The h1 tag should only be used once on the page, ideally as the title, and should contain relevant and highly targeted keywords that closely relate to the URL (permalink) page title.

The h2 tag is more of a secondary heading. It can be used multiple times on a single page to break information into easily digestible sub-sections, and also presents an opportunity to insert relevant long-tail or secondary keywords.

Exactly the same format applies to h3 tags, which are used to further break down page sections into relevant, well organized chunks.

Top Tip: You should absolutely be structuring your page so that it’s readable and easy to understand for real users. Don’t stuff in grammatically incorrect keywords like it’s 2006! Structure everything neatly for real human readers, not search engine bots…

Some Extra Housekeeping Tips

While you’re going through the HTML code on your web pages and rearranging all of your header tags, check for sections of messy code, rogue paragraph tags and unnecessary page breaks. Google prefers neat, well-optimized pages!

Hierarchy and URL Structures

One last structural tip that’s vitally important to consider during a website redesign: Consider what your audience will see first.

You might have designed and optimized the fastest loading web pages in the world, but your visitors will still leave the site if they can’t instantly identify the purpose of the page they’ve landed on, or can’t find the information that was promised to them by the search engine results.

Make sure you’ve accounted for small screen sizes and try to hook your visitors in early by placing important information well above the “fold” of the page. In simple terms, that means that visitors shouldn’t need to instantly scroll to acclimatize themselves on your site.

Internal Link Building Strategies

Links are great. Some businesses even do blogger outreach to get backlinks. But internal links are just as important for both visitors and search engines.

For visitors: Links to other pages of your site help to create a sense of “flow” and lead users towards a logical end point. Put simply, the longer a visitor browses your site, the more likely you are to convert them!

For search engines: Google takes notice of hyperlinks and the “anchor text” that they contain. That means that links (like header tags) are great tools for creating a logical page structure, and they also help the search engine to see your site as a complex, high authority resource with a well structured framework. That’s vitally important, because Google puts great emphasis on usability and depth of information as a search ranking factor.

3. Perform Keyword Research

Keyword research isn’t something that many company owners would consider as part of a website redesign. That’s understandable, but incorporating relevant, high volume and long tail keywords throughout the pages of your site is a surefire way to increase your search rankings and ensure that the traffic that lands on your pages is highly motivated, with strong buying intent.

Delaying Your Redesign

Because keywords (and their placement) are an important foundational element of a successful website redesign, it could be advisable to delay the rebuilding of your site until you’re 100% sure of your keyword strategy.

Using the Google Analytics tips we discussed previously in this guide, consider running a series of hyper-focused advertising campaigns for a few months to understand which words and phrases bring the most engaged and “sale-focused” visitors to your site.

Snoop on Your Competitors

SEO doesn’t have to be as complicated as some self-appointed gurus make out:

One of the easiest ways to gain valuable insights into the phrases and keywords your potential buyers are typing into search engines is to snoop on the competition!

Reverse engineering your rival’s successes can help to get your business off of the ground, and with a little ingenuity, you may well be able to identify their weaknesses and improve your own site at the same time.

Keyword research is more common sense than dark art. Take a look at some of these fantastic tools to get you started:

–      Buzzsumo

–      SEM Rush

–      Spyfu

–      Ahrefs

–      Adwords Insights

–      Wordstream Keyword Tool

Implementing What You’ve Learned

Armed with a list of hyper-competitive keywords, it’s now time to integrate them into the structure of your site. Use a combination of spreadsheets and mind maps to visualize where each keyword will live on your site and try to organize each page’s keywords in order of importance, whether that’s by volume of traffic, or the ease that you think you may be able to rank with it.

4. Plan a Solid Content Strategy

In this case, when we say “content strategy”, we’re thinking more in terms of an audit and a high-quality edit of your current content back catalogue, rather than commissioning new material.

Think of it this way: A website redesign gives you the opportunity to pour through the individual pages of your site, taking careful note of the posts and pages that are currently getting the best “Bang for Your Buck” in terms of traffic and engagement.

If pages aren’t performing at all, then it could be a great time to remove them completely and figure out why they failed to gain traction.

Likewise, if you have a couple of powerful pieces of content that continually see high volumes of traffic, try to analyze what’s making them so successful and attempt to build on that.

Create Skyscraper Content

Skyscraper content is a term that describes the process of taking a competitor’s successful article and rewriting it to be longer, better structured and more information rich, negating the need to come up with fresh topics of your own and avoiding any guesswork about the types of content and keywords that will rank in your niche.

For the purposes of a website redesign, we’re suggesting that you apply the same strategy to your own posts and pages! Identify what makes them successful, bulk them out with more killer content, and put that content front and center during your redesign.

5. Prepare for the Rebuild

Once your existing site’s posts and pages are fully optimized and you have a solid keyword strategy and site structure in place, it’s time to begin the redesign process itself.

Staging and Hosting

Your web design team will likely build your new site on a separate “staging” installation. That means your old site will remain operational until you’re 100% happy with the new design and the layout of your content.

This can be a great time to take advantage of faster, more professional hosting for your website, as your designer can build the new site on a new hosting account or private server that acts as the staging area for your redesign until you’re ready to make the switch.

At that point, changes will be made to the DNS file of your domain, and the site will seamlessly switch to the new design (and hosting).

Check Redirects and Broken Links

Redirects aren’t always a concern, especially if you’re cloning your website and are planning on using identical URLs. However, if you find yourself using a new domain, it’s imperative that redirects are handled carefully by a knowledgeable webmaster.

It’s a complex topic all of its own, but suffice to say that before the day of transfer, you absolutely must make sure you have a comprehensive spreadsheet of URLs and the places that you will have them redirect towards, to ensure a smooth and stress free transfer and to ensure you do not lose any organic traffic during the switch.


If you’re switching to a new domain or you’re using lots of different permalinks, go to Google Search Console and use the change of address tool to notify the search engine. Finally, submit an updated XML sitemap to the console to help Google crawl and index your new website.

In Conclusion

So there you have it, the five key elements that form the foundation of a successful SEO-focused website redesign. This is just the beginning of your design and SEO journey. There is a lot to learn in both design and SEO. Contact Web Brilliant, LLC today for a free consultation.


Much like your wardrobe, websites need to be freshened up from time to time. That doesn’t mean that you need to completely overhaul everything, but many Rhode Island website and business owners don’t spend enough time keeping their most important marketing tool up to date.

Here are 8 reasons you may want to consider a website makeover:

1. It doesn’t make a good first impression.

That starter online business you built a few years back may be out of date now or come across as unprofessional looking by today’s standards.

You only have a few seconds to impress your visitors, so having a site that is appealing, engaging and professional is a must.

Creating a fresh look and feel for your online business is a smart investment that will definitely pay off sooner rather than later. A more polished look can also help you attract and retain a higher level of clientele or reach a new target audience.

2. Your competition looks much better.

You should have analyzed your competition as part of your business plan and should also be doing so on an ongoing basis as part of your marketing efforts.

When you take a look at your competitors, are you relieved because you know your site is amazing, or are you blown away by how much more professional theirs looks?

Your potential clients are comparison shopping. The Internet makes it so easy for people to compare before buying, putting the burden on you to keep your web pages inviting and easy to navigate.

Notice how we set up one of our client’s sites for easy navigation and incorporated their brand colour into the headings and buttons. When you land on a site, you’ll quickly find what you’re looking for, without having to scroll through pages of content or puzzle over menu items. We can’t say the same for their competitors!

3. Your sales are suffering.

There are so many reasons you may be losing out on leads or sales, so you can’t automatically think it’s a visual issue if you’re not getting conversions.

That said, oftentimes a poor layout and content is what’s keeping you from converting visitors into loyal customers. A report by Stanford found that three-quarters of people judge a company by their web design.

People aren’t going to buy from you if they don’t trust you. How you present your business to the world matters.

4. You haven’t updated your tech.

If your site was built in WordPress or using a different content management system (CMS), you have to upgrade to the latest version of the software. Similarly, if you have an old shopping cart system (open source or a purchased system) that isn’t maintained by a web developer, you’re opening up your site—and your reputation—to hackers.

By continuously installing the latest security patches, you can stop hackers from infiltrating your site and causing chaos. The more secure you make your web pages, the better protected against data breaches you are. This safeguards not only your info, but your customers’ info. It also keeps cybercriminals from sending spam or installing viruses via your server.

5. It’s not mobile-friendly.

According to the stats, mobile now accounts for approximately half of web traffic worldwide. If your site isn’t mobile friendly, it could be costing you leads and sales. A website redesign can ensure your online business is smartphone- and tablet-friendly, with a responsive design that is a breeze to navigate no matter the size of the screen your visitor is on.

6. You’ve changed your focus.

It’s natural for businesses to shift over time, as you develop new products and services, target new demographics or learn from your mistakes. Your target market should be the driving force behind what your web pages look like, and it should also influence the kind of content you offer. Your website makeover may include a new look and feel to match your changing marketing plan.

Don’t forget things like incorporating updated credentials into your bio, adding new employee info or changing contact info after a move.

Your best marketing tool, by far, is your website. It should be visited and adored by your audience! To reach this celebrity status, it needs to be the central focus of all of your marketing efforts.

You want to be where prospects come to learn about you, to decide if they can trust you and to ultimately become invested in your brand. Learn how to optimize and nurture your site so that you can attract fans and drive leads and sales.

7. It’s time to declutter.

Over time, sites can become complicated, jumbled and less effective.

Just like it’s a good idea to go through your closet and get rid of things you don’t wear anymore, it’s beneficial to keep your web pages lean and clean.

An improved site structure is great for SEO (search engine optimization). A website redesign can really improve your architecture, image and page names, content and meta tags so that everything is more SEO friendly.

Not only that, but your customers will appreciate the better user experience a simpler layout and navigation provides. They’ll more easily find what they’re looking for without being confused or distracted.

Check out how real estate platform Zillow seamlessly offers people four options on their homepage: enter info into the search box, buy, sell or rent. The navigation is eye-catching yet basic enough to keep visitors focused.

8. Social media functionality is lacking.

If your site was built a few years ago, you might not be optimally set up to connect with customers on social media platforms like Facebook, Twitter, LinkedIn and Instagram. Adding social sharing buttons allows readers to share your content, which increases brand awareness and visibility plus SEO. Another benefit: you can instantly share offers and deals with customers who are ready to buy.

There are so many advantages to doing a website redesign. An improved look and feel is more likely to convert visitors into customers, Google loves freshly updated pages for SEO, hackers aren’t as likely to get into your server…the list goes on and on!

Don’t neglect your appearance online!

Putting the time and energy into properly maintaining your web pages does make a difference—to your business, brand and customers.

A professional web and marketing firm can transform your site into a powerful online sales tool for your business. Let Web Brilliant, LLC, a Providence, RI-based Website Design Company, freshen up the look of your web pages to help increase conversions, make them mobile-friendly, boost SEO, and much more.



The reason for this is simple – too many other bloggers have used these same lists. Most of these lists are so over used that there is little to no value to be had from them any longer. The competition for the listed keywords is just too great, making it nearly impossible to rank well with them in the popular search engines.

Instead of using someone else’s list of top paying keywords, try typing some of your own queries into the Google Adwords Keyword Tool. Depending on what you input and the time you are willing to spend searching, you could end up finding some great paying keywords with little to no competition in the search engines.

If you do find a set of keywords with a decent number of monthly searches but relatively low competition in the search engine, you are on the right track.

By using these keywords, instead of the ones that have been broadcast all over the Internet, you will have a much easier time ranking at the top of the search results and in return, have a greater chance at making some real money with an ad-serving program.

So, if you find yourself searching for your next blog topic within a top paying keywords list, stop! Do your own research, find your own high paying keywords, and reap the benefits of having much less competition in the search engines. Less competition means higher rankings, ranking higher means more hits, and having more hits means making more money.

For a free consultation on our Search Engine Optimization (SEO) services and/or our Pay-Per-Click (PPC) services, please click here.


It’s continued to rise, with more and more people opting to browse the internet on their mobile devices. If you want to compete in what’s becoming a mobile-first Internet, you’ll need to be prepared. Here are some suggestions for increasing your traffic from mobile users in 2018.

1. Make Your Site Responsive

This is absolutely essential if you want to have any shot at making your site a destination for mobile users. A responsive site is one that detects the device that a visitor is accessing the site from and adjusts and rearranges the design and content accordingly, “responding” to maximize the user’s experience on their device. Otherwise, the user will see your default website, which is likely to look cramped on a smaller screen (and possibly be difficult or impossible to navigate). Set your site up to be responsive and it will be tailored to look and feel great regardless of what device is being used to browse it. Another tip: set up AMPs (Accelerated Mobile Pages). These pages are designed to load almost instantaneously on mobile, and they’re fairly easy to incorporate.

2. Get Rid of Interstitial Pop-Up Ads (Or Google Will Get Rid of You)

In January of 2017, Google introduced a penalty for interstitial mobile ads. This means those massive pop-ups that block a web page from view as soon as visitors land on it will now hurt your ranking. Google has recognized that these ads are a particular headache for mobile users, and so they’ve incorporated the penalty as a way of discouraging site operators from using these intrusive ads. If your site has any kind of interstitial pop-ups, ditch them now.

3. Get Your Business Listed On Local Search Directories

People searching for products or services online are often directed to local search directories like Google My Business and Yelp. You can greatly increase mobile traffic by getting listed on as many local search directories as possible, and by making sure your business’ name, hours, address, phone number, and mobile-friendly website are consistent and correct across all directories. There are hundreds of them, but the boost in traffic is worth claiming a listing on as many as possible.

4. Use Geo-Targeted Ads

People now use the web on the go, and that provides new opportunities for advertisers. You can deliver different ads to users based on where they’re browsing from, meaning you could send a user a targeted ad when they get within a mile of your physical location. This has proven to be one of the most effective methods of mobile advertising, and you can get creative with it: try pairing a geo-targeted ad with a billboard for a double shot of brand messaging, for example.

5. Optimize Your Email Campaigns

Email is one of many Internet activities that has shifted strongly toward mobile users. Checking and responding to email on a smartphone or tablet is a breeze, so many people have started using their mobile devices as their primary hub for email. This means your email marketing campaigns need to be optimized for mobile users, or they’ll be a waste of time. Make sure your emails are designed with mobile readers in mind and the landing pages they direct to are responsive.

6. Use Click-To-Call Buttons

One feature of the mobile web that’s much more convenient for users is the ability to make a phone call directly from a web page, using a clickable phone number. Adding click-to-call buttons to the mobile versions of your site is great, but you can also add them to your mobile-targeted ads. These buttons take an extra step out of the process of contacting you, and in today’s convenience-focused world, that’s saying a lot.

While in the past, many sites have opted to create bare-bones versions for mobile, it’s now apparent that mobile users need to be taken seriously. That’s inspired many people to increase their focus on attracting mobile traffic. The suggestions above are a great way to get mobile users browsing your site and buying your products.


While general advice and observations about SEO can obviously do a lot to inform strategy, sometimes we benefit even more from diving deep into specific examples. By doing so, we can anticipate and prepare for challenges we might face if we attempt similar things, or spark ideas for new ways of going about optimizing our sites and pages. Here are four of the most noteworthy SEO case studies of the last year.

Andrew Dennis’ Traffic Bonanza

In this article, SEO expert Andrew Dennis describes how his company turned a brand-new (unnamed) website into a traffic magnet, without using any underhanded techniques or dirty tricks. The method he went about is a great roadmap for anyone starting a site with SEO in mind (although some of his recommendations can work just as well for established sites.) Dennis describes how his company began by targeting keywords with low competition, marked by SERPs with poor-quality results. He delves into how they proceeded to build up links from other sites, using Creative Commons photos to increase backlinks and building a content strategy based on undermining competitors. It’s a perfect example of working smarter, not harder.

Robbie Richards’ Powerhouse Post

In this detailed case study, Richards describes how he was able to score more than 20,000 pageviews with a single post for his client, a drone company. This case study is of particular interest to anyone working in tech sales, but its specific instructions on how to take a single post from the bottom of Google to the #1 result is applicable to nearly any industry. The case study elaborates on how to use popular posts to build an e-mail list and generate leads, as the post in question generated 2,335 email opt-ins (meaning 10% of organic pageviews resulted in an opt-in).

Dmitry Dragilev’s High Volume Heist

This case study describes how Dragilev, working for sales CRM software company Pipedrive, secured the top spot for a high volume keyword in just three months, a staggering accomplishment. How’d he do it? A combination of cunning keyword research, internal and external link-building, guest posting, and precise implementation of on-page SEO and engagement metrics. While this process required 3 people’s focus for over 3 months, the techniques Dragilev’s team used can be implemented on a smaller scale with relative ease.

Glenn Allsopp’s Facebook Finesse

Facebook’s advertising is remarkably affordable, and can be a great way to drive traffic to your site. In this case study, Glen Allsopp breaks down how he was able to spend a meager amount on Facebook ads and generate massive amounts of traffic in under a week. Allsopp’s tips are not limited to people looking for paid traffic, though; he is eager to point out that many of the methods he used work equally well for organic SEO, so regardless of whether you’re going for organic or PPC traffic, there’s something to learn


Income from AdSense is rarely steady and reliable though, even for sites with a ton of traffic. If you’d like to know how to take your AdSense income to the next level, check out these simple suggestions.

1. Use Prominently Placed Large Units

AdSense has a number of options you can adjust for your units. Each unit is an ad or set of ads included on your page as a result of one particular piece of AdSense code, but you have the ability to customize many details about your units. One of these is size, and AdSense experts have found that larger units tend to generate far more revenue than smaller ones. The 336×280 large rectangle and the 728×90 leaderboard are two particularly popular options.

2. Place Ads on Older Posts

If you’re concerned about losing your consistent readers by placing large ads on your posts, try setting up AdSense so that its most obtrusive units are only placed on older posts. This way, the organic traffic that your older posts attract will lead to more clickthroughs, while your everyday readers who look at every new post won’t end up suffering from ad fatigue.

3. Try Using Responsive Units

Google introduced responsive ad units in July of 2013 to little fanfare, but in the years since, as mobile web use has skyrocketed and desktop use has slowly declined, the importance of responsive web design has only increased. Responsive AdSense units look far better when viewed on mobile screens, generating more clicks from mobile users and more revenue for you. It’s a little extra work that will generate a big return.

4. Use AdSense For Search

AdSense offers a free way of placing a custom search engine on your site page that your users can then use to search the web. You can set the engine to search your site, the web as a whole, or a limited list of sites that you get to choose. But the real bonus is that AdSense will add ad units to the search results pages, giving you more opportunities for clicks and revenue. AdSense for Search isn’t likely to make up the majority of your revenue, but it can add a new source of income to your stream.

5. Experiment with Section Targeting

Although AdSense automatically uses contextual targeting to match Google ads with each page you choose to use them on, you have the opportunity to suggest certain sections to be targeted. This is especially useful if your site has a broad range of topics in its posts, but you want to host a specific kind of ads. You can instruct Google to only take its cues from the posts that are most relevant to the type of advertising content you want to host!

AdSense revenue is often described as “passive income,” but it actually takes a substantial amount of effort to make it worthwhile. Try implementing these suggestions and you could see you AdSense revenue stream doubling overnight.